Demand Transfer Analysis

Predict NPI Impact with Precision

AI-powered demand transfer analysis predicts exactly how new products will impact your existing assortment. Understand cannibalization risks, transfer factor matrices, and incrementality scoring for confident NPI decisions.

Transfer Matrices

Cannibalization Prediction

NPI Impact

Demand Transfer Analysis

Predict NPI impact on existing assortment

Transfer factor matrices

Cannibalization prediction

Incrementality scoring

Demand Transfer Intelligence

Our demand transfer analysis uses advanced AI to predict how demand flows between products when new items are introduced, providing precise insights for NPI decisions.

Demand Transfer Intelligence

AI-powered analysis predicts how demand flows between products when new items are introduced.

Transfer factor matrices

Cannibalization prediction

Incrementality scoring

NPI Impact Analysis

Predict the exact impact of new product introductions on existing assortment performance.

Market impact prediction

Risk assessment

Opportunity identification

Transparent Predictions

Complete visibility into demand transfer predictions with SHAP explanations and confidence intervals.

Clear reasoning

Audit compliance

Trust building

Real-Time Modeling

Instant demand transfer insights delivered through MaaS APIs with sub-second response times.

Instant results

Live updates

Scalable performance

Demand Transfer Analysis Types

Comprehensive demand transfer analysis provides multiple perspectives on how new products will impact existing assortment with high accuracy and transparency.

Transfer Factor Matrices

Mathematical models showing demand transfer proportions between every product pair in your category.

85-95% accuracy

Cannibalization Prediction

Predict which existing products will lose sales when new products are introduced.

90-98% prediction accuracy

Incrementality Scoring

Calculate the percentage of unique sales that will be lost if specific products are delisted.

Category-specific optimization

Market Impact Analysis

Predict total category growth and cannibalization effects of new product introductions.

80-90% impact prediction

Demand Transfer Analysis Process

Simple 4-step process to analyze demand transfer patterns and predict NPI impact on existing assortment performance.

Data Integration

Upload your category data including sales history, product attributes, and market dynamics.

Transfer Modeling

Our MaaS models analyze demand patterns to build transfer factor matrices and cannibalization models.

Impact Prediction

Generate demand transfer predictions for new products with confidence intervals and explanations.

Strategy Optimization

Use demand transfer insights to optimize assortment, pricing, and new product strategies.

Demand Transfer in Action

See how demand transfer analysis delivers actionable insights for NPI decisions and assortment optimization across different use cases.

New Product Introductions

Predict how new products will impact existing assortment and identify cannibalization risks.

25-40% improvement in NPI success rate

Assortment Optimization

Optimize product mix by understanding demand transfer patterns and cannibalization effects.

15-25% increase in category efficiency

Product Delisting Decisions

Make informed delisting decisions by understanding demand transfer to remaining products.

20-30% reduction in sales loss from delisting

Pricing Strategy

Align pricing with demand transfer insights to maximize category performance.

10-20% improvement in price elasticity

Ready to Predict NPI Impact?

Discover how demand transfer analysis can predict the impact of new products on your existing assortment with mathematical precision.